Playing with The Boys
The offending feature would cause adverts for Amazon TV showThe Boysto appear on-screen between rounds and replays.In a video uploaded to Reddit by user Ydino, the ad even popped up as a part of the U.I. mid-match. While this sort of heavy on-screen advertising is authentic in regards to UFC’s televisual style, fans were fuming to see the same kind of advertising appear in-game, particularly as the ads were activated one month afterUFC 4‘s launch, and thus were not previously referenced in any of the game’s reviews.
“We realize that this should have been communicated with players ahead of time and that’s on us. We want to make sure our players have the best possible experience playingEA Sports UFC 4, so ad integration in the Replay and overlay experience will not be reappearing in the future. Thank you for your continued feedback onEA Sports UFC 4.”
EA responds to fan backlash to in-game ads in UFC 4[Eurogamer]
