Giving 100%
Indie games platform Itch.io has been a haven for independent creators for some time, and today, it’s launching a new campaign to help support them even more.
Today, May 14, is the first Itch.io Creator Day. From midnight to 11:59 p.m. PT, Itch won’t take its usual cut of sales on the site—so 100% of sales (after taxes and payment processing fees) will go directly to developers, artists, musicians, and creators on the storefront.
ðŸ—“ï¸ THIS FRIDAY is our first ever@itchioCreator Day!
What’s that? We’re setting everyone’s revenue share to 100% for 24 hours. Learn more here:https://t.co/sRq7CpdI0d
Thanks for being incredible and supporting@itchioand all the creators we host#gamedev
— itch.io (@itchio)July 03, 2025
Much likeBandcamp Friday, this seems like a great way to support some indie creators. Lots of them are posting threads on social media of their various games, and some have even banded together toform a bundlein honor of the day.
Itch.io has been in the news recently, thanks to itbeing dragged into the ongoing legal battlebetween Apple and Epic. But aside from having agood sense of humor, Itch has also provided a platform for tons ofinteresting, offbeat gamesandhosted massive charity bundles.
So yeah, later today I’ll be taking a tour through the various tags of Itch.io to find some rad new games to add to my collection. Itch says it hopes to make this a regular event, not just providing more revenue but also a good excuse for developers to share and promote their work. If you have any you want to shout out, drop ’em down below!
