You must defeat Ronald McDonald to stand a chance
Playing online whilst sporting these ads will earn the player 4 Fight Money per ad type applied, thus 12 Fight Money per rumble if you have all three ad types enabled. For those unfamiliar withSFV‘s in-game currency, a costume costs around 40,000 FM and a character costs around 100,000 FM. Better get saving, pal. There will also be an upper-limit cap to the amount of Fight Money that can be earned via ads, lest people become fucking millionaires, I guess.
Maybe I just sound old and jaded here, but it’s too easy to remember a time when we wouldn’t have evenconsideredsuch a concept. Imagine, if you will, a hypothetical situation where, whenStreet Fighter Alpha 2launched, we had been told we got more colours on our cartridge if we purchased a special edition where Sakura wore a Pepsi T-shirt. We would’ve laughed that shit out the building in 1996 and we should in 2018.Street Fighter Vseems custom-designed to be a endless cash register, obsessed with draining coins out of its dedicated community at every given turn.

Worst of all, these tactics set a dangerous precedent for others to follow. IfStreet Fighter V‘s optional ads prove successful, then it becomes a normalised scenario, going on to appear in more and more multiplayer titles, until we’reallpaying $60 for the opportunity to become advertisers within our own entertainment. Optional it may be now, but only because the waters are being tentatively tested. We all know what the next step is.
Ultimately, in-game advertising in a franchise such asStreet Fighteris pretty insulting to the legacy of a series, its characters, environments, and the artists who work their asses off to design both, only to see them covered in ugly stickers. Let’s not forget the players, who choose to spend their time and cash on these games, only to receive the opportunity to become a walking billboard. It’s gross, and all the Itchy & Scratchy money in the world isn’t going to make it appear any less so.








