That’s a lot of toys sold
Activision’sSkylandersfranchise just topped $1 billion in worldwide retail sales, the company announced, inclusive of its toys and accessories, and hit that milestone in only 15 months.
Last week,we reportedover 100 millionSkylanderstoys have been sold in the U.S. alone, and thatSkylanders Giants,released last fall, generated more than $195 million in U.S. sales during the holiday season.
“The key to longterm success is continuing to bring breakthrough innovation every time,” Eric Hirshberg, CEO of Activision Publishing said during the company’s Toy Fair 2013 press conference last week.Skylanders: Swap Forcewas unveiled just after that statement, and will ship this holiday season.
