Detroit trucking forward
Yesterday, GMC, already the official vehicle of the NFL,announced a partnershipwith EA Sports to become the official vehicle ofMadden 25. The press releases notesMadden 25will have, “GMC vehicles integrated into the gaming experience for the first time,” “includ[ing] the all-new 2014 GMC Sierra full-size pickup as well as Yukon, Acadia and Terrain models.” Acadia.Skies of Arcadia. As Yukon see, the videogame connection is just too on the nose for this to not have happened sooner.
The expected advertising partnerships will be there — various branding slathered aboutMadden‘s virtual gridiron — but GMC vehicles will also, “appear at various points during gameplay, including after a Super Bowl victory. Just as in real life, the game’s MVP will be awarded a vehicle.” There will also be GMC Ultimate Team packs, if you’re one of the people inexplicablycarabout that mode SUVehemently.
you’re able to also entera contestto hang out at EA Sports Tiburon, chat with developers, playMadden 25early, and be, “driven around town in the all-new 2014 GMC Sierra full-size pickup.” They hope to GMC you there.
Sandra Moore, director of GMC Advertising and Sales Promotions, said, “Our newMaddenintegration allows us to show that we’re a technologically savvy brand as well.” Finger on the pulse, Detroit.
